about ginger a. bertrand - president
GAB founder and principal, Ginger A. Bertrand is an award-winning publicist with over a decade of experience in Canadian media. Originally hailing from Ottawa, Ontario, Ginger grew her PRoots in Toronto, working with Walt Disney Studios, Disney Junior, Disney XD, Rogers TV, Family Channel, Lifetime, Food Network Canada and other nationally and internationally recognized brands.
Over the past decade, Ginger has built a professional network that includes celebrities, chefs, experts and senior executives. She has worked with actor Hugh Jackman, sports host Jesse Palmer, singer/actress Mandy Moore, celebrity chef Lynn Crawford and comedian Larry the Cable Guy, among many others. She has been a behind-the-scenes strategist and a battle-lines implementer for a plethora of media campaigns, including those for television, film, music and restaurants. In fact, she was a key player in making Chopped Canada the highest rated series to ever premiere on Food Network Canada.
a professional people person (in 100 words)
A friendly media fanatic with a keen eye (and ear) for PR, Ginger’s a big thinker but also a big DOER. And she’s knowledgeable; she knows the box well enough to think outside of it in ways that are grounded and groundbreaking. Indeed, Ginger is a people person...you might say she's obsessed with getting to know you. And with finding authentic ways to build, promote and protect your brand. Did we mention that she’s bilingual?