about caryn bessner – publicity coordinator
With one hand holding a novel and the other exacting the perfect press release, Caryn brings literary prowess to the world of written PR. A grad of English Lit from Queens University and Public Relations from Seneca College, Caryn first joined GAB as an intern before writing her way to Publicity Coordinator. And that’s where you’ll find her; at the helm of her laptop, ironing out schedules and syntax, with fervour.
on her backstory
Originally a student of Social Work at George Brown College, Caryn merged her desire to help others with her passion for good storytelling and landed in PR. And what is public relations if not good storytelling? When asked what PR means to her, Caryn quipped, “pitch right” and “proof read.” Amen! Thanks to her ear for prose and eye for detail, those two things come easily.
on good food and great headlines
With a medley of food industry clients, GAB Communications is a natural fit for Caryn. But what does food have to do with English Lit? This GTA native self-describes as food-motivated. You might even say she’s hungry for a culinary metaphor. (And she might say you’re corny.) Meet her at Centre Street Deli in Thornhill for corned beef, fries and a motivational talk on great headline writing. On that note: “Seneca PR Grad Brings Vivacious Attitude to Publicity Coordinator Role at GAB.”
on deserted islands
What would you need to know before shipwrecking with Caryn on a deserted island? If she could have only one object with her, it would be “The Body” by Stephen King; the novella behind the classic film Stand By Me. And assuming she could only scramble together one meal, she would opt for a peanut butter and banana sammy. And if she could use her active imagination to manifest one visitor to the island, Jim Carrey would emerge from the fronds. Watch out, Jim—Caryn does a pitch-perfect Grinch impersonation!